Probably the most popular of the Cinque Terre towns with Americans, Vernazza is jam-packed with tourists during the day. I hear it's nicer at night when the majority retire to other towns, but I wouldn't know because I've never stayed that long. I just can't handle the throngs. The town is too tiny on the main drag to really enjoy with the number of visitors it routinely packs in.
I think Rick Steves is pretty much to thank for its popularity. At least with the American set. His guidebooks are the most used in Europe by Americans, I believe.
Location: Vernazza, Italy ★
